Standard Primitives
On show in Milan, Standard Primitives, the new collection of modular furniture objects by studio Dave Keune, consists of different bright and pure, interchangeable elements. Standard Primitives doesn’t prescribe how things should be, but how things could be.
Novak made a rotation offset tabloid as catalogue. Non-bound, the tabloid can be taken apart as seperate sheets. Folded they express the interchangeable character of the objects: making new combinations.
April 2011
Rotation tabloid, 24 pages FC
Exhibition lettering
Other Dave Keune projects:
- Straight Lines
Other Salone di Mobile projects:
- If This Is Now, I Am Here
© Novak (: